National Insurance Brokers Association

NIBA engaged Clutch to support the rollout of a modern, future-focused brand identity and rebuild its website as part of a broader evolution.

The challenge was not reinvention. It was refined. NIBA needed to maintain the authority and trust built over decades while ensuring the organisation felt cohesive, contemporary and aligned with the needs of today’s members.

Alongside the brand evolution, the existing website required structural clarity, improved usability and a stronger digital foundation to support long-term growth.

Clutch worked closely with the NIBA leadership team to develop a refreshed, future-focused brand identity shaped by its core pillars of advocacy, representation and community.

The updated visual system strengthened clarity and consistency across all touchpoints, ensuring the brand reflects NIBA’s leadership position within the profession.

The scope extended beyond logo and identity to include editorial and publication design, creating a cohesive brand presence across both print and digital communications.

To bring the new identity to life, Clutch rebuilt the NIBA website in HubSpot.

The focus was on structure and usability. We simplified navigation across education, events, advocacy and industry resources, helping members quickly access what matters most.

Behind the scenes, the platform provides a scalable and flexible foundation, enabling NIBA to manage content efficiently and continue evolving its digital experience without rebuilding from scratch.

Together, the refreshed brand and new website mark a clear step forward for NIBA.

The updated identity reinforces its role as the unifying voice of the insurance broking profession, while the new HubSpot website delivers a clearer, more accessible member experience.

By aligning strategy, brand and technology, Clutch Digital positioned NIBA for continued growth – confident in its legacy and prepared for the future.