Founder, Andrew Montgomery wanted to establish Capable and Resilient Leaders, a new start up business offering on-line self-assessments, on-line coaching and face-to-face or corporate programs typically being in specific locations.
Create the new logo and brand
We worked with Andrew to understand exactly what he wanted to look like, who he wanted to appeal to and the story he wanted to tell. The brand needed to look high end professional but not go too far and appeal to men and women from the ages of 20 to 60. We began working on the logo and a colour palette which reflected the brief and we knew would complement the website design and required print collateral.
Following several COVID forced Zoom meetings and email reviews, we started work on the new website based around the new brand and the detailed brief provided by Andrew.
Providing well designed visual wireframes were critical to explaining how the functionality would flow for this website. The visuals used needed to resonate with the target audience and the page architecture was super important to enhancing user experience.
The customised Wordpress development was designed to be flexible enough to work long term over many years and be scalable for several of the growth ideas Andrew had in mind. The integration of quality plugins was also required to ensure smooth processing of online forms and communications with clients.