Background
We listened to our client during the discovery and briefing phase to ensure there was a common understanding of the problem, we worked with Jamie to get a thorough understanding of his pain points and his ideas for the new website. We then took a good look at the business goals and came back with some suggestions and agreed on a multi-phased ‘game plan’.
The goals of phase one of this project were to:
• improve the brand online
• ‘spell out’ what the company offers to their potential clients/customers
• improve the volume and quality of traffic from organic search engines.