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Content Creation

The power of relevant content

It's often said that content is king in digital marketing, and this is true. The reason for this, is that without content, a lot of other areas of marketing just wouldn’t perform as well. SEO and social media perform better when you have great engaging content.
Without content, there is nothing to meet Google’s requirements for subject relevance or to optimise that could help improve your organic rankings. Without content, you have nothing interesting to share on social media or email campaigns. It is all about relevant content - rich quality content that gains you a reputation and makes you interesting.

On top of all of this, content is a great way to engage with existing customers or a brand new audience. Connecting with your audience through helpful, relevant content not only adds to your brand recognition, it also improves customer engagement for long-term retention.
We specialise in creating practical content strategies that can be shared across multiple channels to help achieve your business goals and objectives.

User research for successful content creation

The first step of a successful digital content marketing plan is to research your audience and identify subjects that concern them. Then you need to consider exactly how these subjects fit into the buying cycle. Finally, a strong content strategy needs to relate subjects to issues, and issues to assets.

We create assets that address all stages of the marketing funnel for B2B and B2C businesses. Whether it’s creating awareness for potential customers, creating content about a product and service you offer, or looking after customers post-purchase, our content marketing services effectively connects with all levels of decision making.

Relevant, shareable and reusable content

For content creation to be successful, it needs to be reusable across multiple channels, relevant to your audience and engaging enough for your audience to want to share on social media.

The content team at Coast has extensive experience producing lots of different content as well as carrying out a variety of content audits. They don’t just do this for our clients’ marketing activities, we also use exactly the same team to produce and audit all of our own content too. These include assets such as:
Blogs
Videos
Infographics
Case Studies
Guides
FAQs
Webinars
Email Newsletters
Lists
When delivered effectively, the benefits of content marketing speak for themselves. By bringing in more traffic, driving conversions and building your brand awareness, great content is the key to success.

Measuring success

We know that being able to measure the results of any marketing efforts are key to proving success. The measurement of content marketing depends on a range of factors, and depends on what your goals are.

To introduce you to the possibilities, we’ve created a list of goals and explained how they can be measured:
Brand awareness: Website traffic, page views, video views, document views, downloads etc
Engagement: Blog comments, social media interaction etc
Lead generation: Form submissions, downloads, email subscriptions, conversion rate etc
Sales: Online sales, offline sales etc
Customer loyalty: Returning customer interaction stats, renewal rates etc
Upsells / Cross-sells: Sales for new products etc
Based on all of the information above, you should be able to see how important content creation is.

Content Creation FAQs

What is content creation?

The goal of content creation is to attract and retain customers by creating timely, relevant and valuable content, all with the intention of influencing customer behaviour. It’s an ongoing process that is best integrated into an overall marketing strategy.

Is it the same as SEO?

Content creation forms part of your search engine optimisation strategy, but isn’t the whole picture. While your content marketing efforts and optimised content will impact your site SEO, it isn’t the whole picture. To find out more about SEO, please visit our SEO page.

Why is content creation important?

Content marketing is important because it’s one of the most versatile tools at a digital marketer’s disposal. Content can be adapted to fit a range of various objectives and audiences. It can also drive visitors to follow your call to action and support your conversion rate.

What’s more, each piece of content you create can also fuel other marketing channels. It can also help you to connect with potential customers and build an audience for your brand.

What is a content marketing strategy?

A content marketing strategy consists of four core stages:
1. Planning
2. Creating
3. Implementing
4. Monitoring
A solid content strategy should factor in an asset’s usability and structure. It should also be crafted to align with audience information and data gathered during the planning and research stage.

Some of the clients we've worked with

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