What is content creation?
The goal of content creation is to attract and retain customers by creating timely, relevant and valuable content, all with the intention of influencing customer behaviour. It’s an ongoing process that is best integrated into an overall marketing strategy.
Is it the same as SEO?
Content creation forms part of your search engine optimisation strategy, but isn’t the whole picture. While your content marketing efforts and optimised content will impact your site SEO, it isn’t the whole picture. To find out more about SEO, please visit our SEO page.
Why is content creation important?
Content marketing is important because it’s one of the most versatile tools at a digital marketer’s disposal. Content can be adapted to fit a range of various objectives and audiences. It can also drive visitors to follow your call to action and support your conversion rate.
What’s more, each piece of content you create can also fuel other marketing channels. It can also help you to connect with potential customers and build an audience for your brand.
What is a content marketing strategy?
A content marketing strategy consists of four core stages:
A solid content strategy should factor in an asset’s usability and structure. It should also be crafted to align with audience information and data gathered during the planning and research stage.