What is SEO marketing?
SEO stands for Search Engine Optimisation. It involves optimising a website to improve that website’s rank and visibility within search engines’ organic results. This involves both technical, and on-page optimisations.
1. Crawlable – Make sure the site is easily accessible so search engines can actually crawl the site.
2. Keywords – Research keywords that you would like to rank for. Do you have content that can meet the intent of these search terms?
3. Content – Optimise your content to not only “answer” customers search queries, but make it relevant and compelling. Try to make your content interesting enough, or unique enough that people will want to share it, helping grow backlinks organically.
4. Usability – Make sure your site loads quickly, while also having good user experience.
5. Titles and Descriptions – Optimise your titles and descriptions to entice clicks from the search engine results page.
Why is SEO important in a digital marketing strategy?
Organic traffic equates to approximately 50% of web traffic. By focusing on SEO, you can achieve higher levels of engagement with your audience. What’s more, it can help bolster a strategy that is already in place. It can also be used as the foundations of an entire new digital strategy.
Does adding blog articles to my site really help SEO?
The more high quality, relevant and high authority content you add to your site, the better. Blog articles help customers to know that you really understand your business and create trust. They also help Google to better understand your site by creating a wider “net” of related keywords and phrases. Finally, blog posts can be shared across social channels and help to drive a further stream of traffic to your site.
Top tip… If you’re adding blog posts to your site, add relevant meta information to help optimise them for search.
Does HTTPS affect SEO?
If you haven’t already made the switch to HTTPS from HTTP, it should definitely feature high in your priorities for SEO. Websites served over HTTPS are more secure than their HTTP counterparts, and typically load slightly faster. Also, Google indexes HTTPS pages first and has confirmed that serving your website via HTTPS is a ranking factor.
Why isn’t my current SEO strategy working?
Whether you’ve tried to implement SEO yourself or hired a freelancer or agency to do SEO for you, the reasons that an SEO strategy isn’t working are usually the same.
Usually, we see a combination of factors such as: Your website is too slow, your web pages are poorly optimised, the keywords that you’re optimising for are outside your budget, your link profile isn’t large or effective enough or your efforts aren’t being given the resources they need to flourish.
If you’re not seeing the results that you would like, the solution is often very simple and can be addressed with a thorough and robust SEO strategy.
Can I check my own SEO?
There are a range of free tools that you can use to check whether your SEO is effective or not, and we would recommend that you check all of them periodically. Google Analytics, Search Console and Pagespeed Insights are great tools for checking traffic, site issues and site speed, so they offer a really strong overview.
SEO Web Page Analyser is a great tool for checking individual pages for missing alt tags, heading structures, internal and external links, meta title, meta description and more. Using only the tools recommended here, you should be able to get a very quick idea of how well optimised your site is for search.