AusChem has a broad charter to support, encourage and promote training and accreditation in the safe, effective, and efficient use of AgVet Chemicals.

Background

AusChem Training sought to evaluate their existing website and explore options for a new digital presence that would not only elevate their website’s design and functionality but also enhance brand awareness, educate their audience, and showcase their diverse range of high-quality courses. A well-executed website redesign was essential to increasing visibility and supporting the organisation’s growth across Australia.

Design & Website Build

The new website design was developed to resonate with AusChem’s target audience, from local communities to national industry stakeholders. Built on the WordPress platform, the site’s design embraced AusChem’s branding and history while introducing a fresh, contemporary aesthetic. With a focus on user experience, the site was designed to be fully responsive, ensuring seamless functionality across desktops, tablets, and mobile devices.

Outcome

One of the more complex requirements was integrating a state-based event calendar, allowing administrators to manage event dates across multiple regions. Additionally, a private login portal was implemented for Board Members to securely access and share content.

The result is a robust, industry-oriented website that meets all functionality needs, enhancing AusChem’s operational efficiency and boosting customer engagement. This new digital platform has empowered AusChem to pursue broader objectives, such as:

- Driving traffic to the website and related media channels.

- Expanding AusChem’s brand reach and recognition through strategic marketing and course promotions.

- Establishing AusChem as a trusted information and support provider for industries using AgVet chemicals, serving local, state, and federal agencies as well as SMEs and corporate clients across Australia.

View Website

Website

65%

increase in organic users

56%

increase in organic session

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