Digital Marketing Strategy

Strategy first - Results soon after.

A digital strategy done right is an incredible asset. It not only drives sales, but can also change business direction. Our digital strategists develop your strategy, clarify your goals, build roadmaps, and prioritise projects.

A successful strategy starts at getting to know your customers. From their motivations and passions to their needs and desires - we'll even find out how they like their coffee, given half the chance. Using this knowledge, we engage with your customers in a meaningful way and craft a strategy that is unique to your brand, your customers, and your objectives.

We need to understand your audience to plan & craft the ideal customer journey.

Persona
creation

User journey mapping

Content planning

Search and social strategy

We detail and map customer journey's from the first contact to a specified action; whether that's a click, sale, enquiry, subscription, or more. As consumers interact with your company on different devices, we attempt to maintain a consistent narrative and experience in a multiscreen and 'always-on' world. This is brought together with implementation roadmaps, timelines, KPI's, roles and responsibilities.

Whether you need to generate leads or create brand awareness, or drive sales and revenue, we are able to advise you on the right digital technologies and channels to achieve those goals – all with an understanding of what is going to resonate best in your sector and with your target audience.

As a full-service digital agency, Clutch Digital have run digital marketing campaigns across the whole range of digital channels and we’ve seen what works and what doesn’t.

We track, analyse and report.

Through tracking and analysis we optimise and re-prioritise your strategy along the way. Our reporting outlines activities, their effectiveness, the results and the next steps.

Digital Marketing Strategy FAQs.

What is a digital marketing strategy?

A digital marketing strategy is a definition of the way your business will plan for its future in digital and deal with its current digital challenges. This should include a top-level view of:
• The digital landscape that your business sits in
• The opportunities that digital presents for your business
• The direction that you’ll take through those opportunities

Why have a digital marketing strategy?

Having a digital marketing strategy allows you to understand what the next steps are for your business within the digital space. This means you can set clear goals across your technology, infrastructure, marketing, recruitment, and beyond. It also means you’ll have a clear direction around which you can unify the activity of internal teams, third party partners and key stakeholders within your business.

How do you create a digital marketing strategy?

There’s no one size fits all answer to this question – your digital strategy will depend on your business, its goals, target audience, industry, competitors and much more. A digital agency can help you find the answers to these questions and help guide you on the best way forward to building a strategy you can trust to keep working for you into the future and beyond.

Some of the clients we've worked with

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