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A family-owned and operated business located in the Northern Suburbs of Melbourne, Bathrooms Renovations is all about creating the most seamless experience possible for their clients. From getting the first enquiry and sending the detailed proposal to beginning the demolition, starting the build and completing everything on time. Bathroom Renovations knew they can make a difference by providing some good old fashioned customer service and honesty throughout their building process.

Background

Clutch Digital works closely with Bathroom Renovations as their business values are very similar to our own. Providing a great service, at an affordable price, continuous communication with their clients and complete transparency are all things the two businesses share in common. So when they came to us for a website build and digital marketing services to help kickstart their business it was an easy decision to take them on.

Website & Digital Marketing

Pairing the launch of the new website with a social media marketing campaign to bring traffic to the website immediately and accumulate leads was the first move when we started with Bathroom Renovations.

We explained to their team the importance of a social media presence with quality before and after images, prompt replies to messages on their Facebook page as well as a Facebook Leads form to maximise incoming leads. We also highlighted the importance of a Google My Business page and getting reviews for that listing as that is critical for local SEO and how customers will perceive the quality of the business.

Outcome

Clutch Digital created a very clean and professional website that improved traffic immensely and saw organic leads coming through consistently. Starting with a Facebook Marketing campaign led to great success with multiple leads converting over the first few weeks. As the year progressed, the GMB listing that was created continued to gather positive reviews and set the business up with a steady stream of jobs going into 2021.

The new website allowed BRG to focus on other goals such as:

  • Drive traffic to the website & other media channels
  • Increase their overall brand reputation and reach by leveraging its completed and ongoing project activities
  • Position BRG as a widely known provider of quality bathroom renovations and a brand customers can trust.
View Website
Website
228%
increase in organic session
298%
increase in organic users
389%
increase in organic leads
Facebook
360%
increase in clicks
400%
increase in post engagement
335%
increase in post comments
Instagram
309%
increase in impressions
208%
increase in followers
Google Ads
209%
increase in conversions
150%
increase in clicks

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