La Gallina is a family owned & operated restaurant, situated in Mt Alexander Road, Essendon. It has been an iconic venue in the Essendon district and continues to build its reputation as one of the leading charcoal chicken restaurants in the area.
To ensure there was a common understanding of the project goals, we met with Nick and his daughter Samantha - the owners and listened to what they wanted from the new logo design and website. Because this was a new start up business, we also took into consideration overall business goals.
The aims of this project were to:
create a new logo and brand for shop fitout, signage, website, menus and loyalty programs etc.
create a website that generates more interest in the newly purchased business
highlight the quality of the food and regular special offers
communicate strongly that the customer service is welcoming and friendly
We created a fun but modern looking logo and built the brand around this to support the new shop fit out and signage. We also delivered a professional website that uses a clean and fresh wordpress design and engaging content to generate interest in our client’s quality food offerings. We made the process of building the new website smooth and straight forward for Nick and theby running the project in a very well planned and personal way. We assisted writing most of the copy for the website and helped consult on the shop fit out to ensure the brand was consistently followed by all involved.