North Eastern Weight Loss Surgery is a leader in obesity surgery and we were set the challenge of creating a Full-Service Digital Marketing Strategy to improve brand awareness, create greater engagement and reach broader audiences.
Clutch Digital works together with the NEWLS team to understand exactly what the requirements of the practice are and more importantly – who their target audience is and how they reach them. By focusing on these key areas, NEWLS can continue making themselves visible to that target audience with the aim to increase patient enquiries, consultation appointments and ultimately surgery bookings.
Website & Digital Marketing
When we went live with the new site, we had to ensure we had all the tools in place to attract additional traffic. A big part of this strategy was producing engaging case study patient videos which would become the social media proofing centrepieces of the new website. Next was to plan our digital media activities which would drive traffic to the website through targeted Google AdWords campaigns and creating a Social Media community that continually engages with their followers.
Clutch Digital delivered a professional and engaging new website and social media presence which immediately built trust with the NEWLS audience and impacted the front desk by getting the phone ringing with new enquiries and appointments for surgery consultations. The message had to be clear - they care about their patients and their priority is to help them not only make the right decisions about their health but also manage their lifestyle post surgery to make sure they achieve their goals.
SEO and SEM also delivered instant results and ranking visibility. It’s one thing to build a great website, it’s another thing to get the traffic you want to it! With a well-targeted Google AdWords campaign and an agreed budget, we target web users who are directly searching for highly specific search terms so NEWLS were only paying for clicks from customers who were already searching for their services.