As one of Australia’s leading clinics for obesity surgery, North Eastern Weight Loss Surgery entrusted us with the challenge of developing a comprehensive Digital Marketing Strategy. Our goal: to elevate brand awareness, increase engagement, and expand their reach to broader audiences.

Background

Clutch Digital collaborates closely with the North Eastern Weight Loss Surgery (NEWLS) team to deeply understand their practice’s specific needs, target audience, and optimal outreach strategies. By honing in on these critical areas, we help NEWLS maintain strong visibility with their target audience, aiming to drive increased patient enquiries, consultation appointments, and ultimately, surgery bookings.

Website & Digital Marketing

With the launch of the new site, we ensured all essential tools were in place to attract additional traffic. A key component of our strategy was producing engaging patient case study videos, designed to serve as the social proofing centrepieces of the website. We then developed a comprehensive digital media plan, combining targeted Google Ads campaigns with a thriving social media community, ensuring followers are consistently engaged and traffic is driven to the website.

Outcome

Clutch Digital delivered a polished, engaging website and social media presence that instantly built trust with the NEWLS audience, leading to an influx of enquiries and appointments for surgery consultations. The message was clear: NEWLS is dedicated to patient care, not only in helping them make informed health decisions but also in supporting their post-surgery lifestyle to ensure they achieve their goals.

Both SEO and SEM efforts yielded immediate results, increasing visibility and search ranking. Building a great website is one achievement—driving quality traffic to it is another. With a highly targeted Google Ads campaign and a carefully allocated budget, we focused on users actively searching for specific, relevant terms, ensuring NEWLS was only paying for clicks from those already interested in their services.

View Website

Website

65%

increase in organic users

56%

increase in organic session

Facebook

56.6%

decrease in spending to achieve a similar amount of leads

60%

increase in page likes

Google Ads

56.6%

increase in impressions

46%

decrease in spending

66%

increase in conversions

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