CEO Jamie Bugden and his dedicated team at Trilogy Aged Care Consultants bring a wealth of expertise and compassion to supporting aged care providers in delivering exceptional care. With a deep understanding of industry standards and compliance, they empower providers to navigate complex challenges and deliver the highest quality care to their residents.

Background

To kick off this project, we held an in-depth discovery and briefing session to gain a comprehensive understanding of Trilogy’s goals, pain points, and vision for their new website. Working closely with Trilogy’s founder, Jamie, we identified the core business objectives and crafted a multi-phased strategy to achieve them.

The primary goals for phase one included:

• Strengthening Trilogy’s online brand presence

• Clearly communicating the company’s offerings to potential clients and customers
• Increasing the volume and quality of organic search traffic

The Work

To remedy the original problem that Trilogy brought to us, we built a professional website that uses a beautiful wordpress design and engaging content to generate interest in our client’s services. The project was well planned and consultative. We continually work with Jamie to ensure he continues to grow his business through digital marketing strategies and gains the ROI he demands.

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SEO and SEM

We used SEO and SEM to yield immediate, impactful results, improving Trilogy’s search visibility and driving relevant traffic. While an impressive website is essential, strategically attracting the right audience elevates its effectiveness. By focusing on a well-targeted Google Ads campaign within an allocated budget, we reached web users actively searching for relevant keywords, ensuring that Trilogy’s ad spend was directed towards high-potential leads.

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Outcome

The result was a professional, high-performance website that effectively communicated Trilogy’s value to its audience while delivering substantial improvements in traffic and brand visibility. Organic search traffic quality improved, and Trilogy saw an increase in engagement from potential clients. With Clutch Digital’s ongoing support, Trilogy continues to expand its online reach, solidify its brand, and achieve sustained growth.

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Website

195%

increase in organic users

69%

increase in sessions from
Google Ads

222%

increase in sessions from
Facebook Ads

Facebook

120%

increase in paid impressions

156%

increase in clicks

Google Ads

105%

increase in conversions

150%

increase in clicks

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